Reed-Lane can perform a variety of secondary packaging operations. Blisterpackaging for solid, semi-solid and liquids is a Reed-Lane specialty.
vide a better defense against moisture than bottles. Opening
and closing a bottle can degrade products – blisterpackaging can help alleviate that problem.
Luke says that Reed-Lane’s business make-up right now is
about 65% OTC and 35% Rx.
A BUSINESS EXTENSION
Reed-Lane has had the good fortune to have several long-term relationships with customers – both OTC and Rx - that
has enabled them to build a strong foundation from which
to grow. These relationships have allowed Reed-Lane to become in essence an extension of their customers business
and a partner that can be relied upon.
“We also pick up business from companies that have a
product that might be on the down side of the product’s
lifecycle,” says Luke, “it might not have the same financial
return for the company as it once did – but it certainly is
lucrative enough for us.”
Reed-Lane’s customer base is primarily divided amongst
four types: Branded Rx, Generic RX, Branded OTC and
Private Label OTC.
For the private label OTC part of their business, Luke explains that the company will get tablets in bulk, sometimes
millions upon millions of tablets and carve them up amongst
companies like CVS, Rite-Aid, Wal-Mart and Walgreens.
“One run with a lot of sub-runs for various clients,” says
SERIALIZATION ON THE HORIZON
One of the biggest technical obstacles pharmaceutical
companies are facing right now is the impending serialization mandates. As this is an operation that puts a lot of
scrutiny on packaging operations, it’s good to hear that
Reed-Lane has been working toward meeting serialization
mandates for quite some time.
“We are in the midst of, and are investing quite a bit of
money for serialization,” says Luke, “we will be ready for it.
He continues ”It’s something we have been on top of for a
number of years – we have partnered with Optel, they are going
to be refining the line. We will be setting up a separate room
and bring all the packages into the room – the line is very flexi-
ble and will be able to do the item level serializations, the aggre-
gations, the bundles and then the bundles into the shipper."
“That’s our first foray into serialization, which will also
be tied into our ERP system. Once we gain some experience
with that we will then serialize one of our bottling lines.”
“We are farther ahead on serialization than many of our
competitors and probably many of our customers as well,”