When I was a kid – a long, long time ago – you either took your medicine or died. At least that’s what my mother told me. Medicine back then never tasted good – it wasn’t supposed to – it was supposed to make you feel better – end of discussion. I do remember some of the more awful tasting products though – when Chloraseptic sore throat spray first came out it was about as
awful tasting as they come. It did a good job of relieving a sore throat
if you lived past the first spray of it on your tongue. The key to using
Chloraseptic was to put the spray nozzle as far back in your throat as
possible to avoid getting any of it on your tongue. Sucrets lozenges
were also pretty bad as I recall – when Cepacol came out it
was a revelation – but they only tasted slightly better.
St. Joseph’s Aspirin for Children was supposed to taste
good – but I wonder if any children were involved in the
taste-testing of that product. A faint, orange-ish flavoring with
more than just a passing taste of chalk – who could resist?
There were a few stand-outs however: I do remember Dimetapp
tasting very good – even when it was only available by prescription,
almost like grape juice and there’s nothing wrong with that.
But recently, I have seen the future of drug delivery and it all
started with a bear – a gummy bear that is.
The use of gummies as a form of drug delivery is exploding. Just do
a Google image search for “vitamin gummies” and you will see what I
mean. Currently, it seems like gummies are most popular with vitamin
and supplement makers – both for children and adults – and really
what’s not to like about gummies? Gummies are fun, gummies taste
good, gummies don’t look like medicine. Gummies are the perfect delivery mechanism for people who hate taking medicine.
I predict a lot of companies will eventually switch to gummies for
their products. In a world where most people fill a prescription but
don’t finish it – gummies will go a long way to increasing compliance
and perhaps even bring down healthcare costs due to less return visits. Forget Obamacare – let’s all sign up for Gummycare!
But, in all seriousness – I see gummies as the next big thing in drug
delivery. And that’s not hard to swallow.
■ FROM THE EDITOR
The Future of Drug Delivery
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I have seen the future of drug delivery and it
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