After all the chemistry is done, and after all the scale-up, testing and final manufacturing is done – you have to put your product in something don’t you? And while smart companies consider the final packaging of their product concurrently with the development of the product, sometimes it’s evident that even the smartest companies fail
to consider every aspect of their packaging when it finally comes in
contact with the consumer.
For example, I’m currently taking a prescription antacid that is in
capsule form. Somewhere along the way it was determined that the
product needed a desiccant canister to control moisture.
Unfortunately the size of the desiccant canister in the bottle
makes it almost impossible to get the product out. A prime
example of dumb packaging.
But I’m not here to bash, I’m here to praise – and let’s take a look
at smart packaging.
At the INTERPHEX show held this past March in New York City,
examples of smart packaging were on display. These examples went
way beyond mere cartons, inks and plastics. On display were the
latest packaging innovations to inform, educate and help consumers
comply with their medication schedule.
For example, at Rondo-Pak’s booth, Victor Dixon, the company’s
President and COO, showed me new technologies that integrated an
invisible, smart phone code into the carton that links the consumer
to more product information. Another product was a clinical trial
package that featured a small video screen in the carton that could
play dosing information to the patient. Fascinating stuff.
Mr. Dixon later explained to me that smart packaging is a growth
area for the industry. Future packages will incorporate technologies
such as near field communication, low-intensity Bluetooth, and even
nanotech materials are being considered for packaging.
It’s obvious packaging is getting an education, and we as consum-
ers will only benefit.
Sometimes it’s evident that even the smartest companies fail to consider every aspect
of their packaging when it finally comes in
contact with the consumer. …
■ Michael Auerbach, Editor in Chief
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Michael J. Beier,
Senior Vice President of Operations
TITAN PHARMACEUTICALS, INC.
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BIOPROCESS TECHNOLOGY CONSULTANTS, INC.
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H.D.R. COMPANY LTD.
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VECTECH PHARMA CONSULTANTS INC.
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