Humans are a strange lot. We are more than willing to believe just about any product claim in the hopes that an easy solution to our problem can be found inside a pill, tablet or liquid. Most of these products fall into the nutritional or dietary supple- ment category. Products that can help you lose weight, increase
mental acuity, help you stay awake or provide more energy are all the
rage nowadays, despite the fact that none are approved by the FDA.
Most do claim to have been tested in a clinical setting, which to
the casual listener sounds good, but to those who know how a clin-
ical trial should be done – this phrase opens a up a whole
host of questions. But I digress.
Which brings me to the latest controversy surrounding
the marketing and claims of the very popular 5-Hour Energy drink.
The company that manufactures the drink, is being sued by a group
of 33 states questioning the accuracy of the product’s claims.
Leading the case has been Oregon’s Attorney General Ellen
Rosenblum. According to reports, Rosenblum has been trying for
more than a year to obtain information from the company, without
5-Hour Energy claims it’s being intimidated by the government, and
as company spokesperson Melissa Skabich said, "When companies
are being bullied by someone in a position of power, these companies
roll over, pay the ransom, and move on, we're not doing that."
That’s fine. But if the government is only asking for evidence to
back up the company’s purported health claims, and is acting in the
health interests of consumers, why won’t the company comply?
I imagine this case will become very long and drawn-out – and
we may never find the answer.
But in the meantime – maybe we can learn a thing or two from
this. Not everything does what it claims; and my personal advice:
if you need an energy drink to get you through the day – maybe
going to bed a little earlier would solve the problem.
■ FROM THE EDITOR
When Will We Learn?
Have a comment or question about Pharmaceutical Processing?
My E-mail is: email@example.com
Products that can help you lose weight,
increase mental acuity, or provide more
energy are all the rage nowadays …
■ Michael Auerbach, Editor in Chief
ASSOCIATE PUBLISHER BILL KOENEN
AL, CT, DC, FL, GA, IA, IL, IN 199 EAST BADGER ROAD, SUITE 201
KY, MA, MI, MO, NH, NJ, NV Madison, WI 52713
NY, OH, PA, SC, TN, VT, WI Tel: 973-920-7793
NE W BRUNSWICK, ONTARIO, Fax: 973-607-5682
QUEBEC, CANADA firstname.lastname@example.org
SALES DAVID OLESTON
AR, AZ, BC, CA, CO 199 EAST BADGER ROAD, SUITE 201
DE, ID, SK, LA, MD Madison, WI 52713
ME, MN, MS, MT Tel: 973-920-7706
NC, NE, OK, OR Fax: 973-607-5516
SD, TX, UT, VA, WA email@example.com
ADMINISTRATIVE ASSISTANT ALI BARTOLI
WHITE PAPERS & WEBCASTS 973-920-7796
REPRINTS BRAD HAIRHOGER
SUBSCRIPTION RELATED Contact ABM@omeda.com or
MATTERS call 847-559-7560 for assistance.
LIST RENTALS Infogroup Targeting Solutions
Senior Account Manager
Bart Piccirillo; 402-836-6283;
Senior Account Manager
Michael Costantino; 402-863-6266
EDITORIAL ADVISORY BOARD
Michael J. Beier,
Senior Vice President of Operations
TITAN PHARMACEUTICALS, INC.
Dr. James V. Blackwell, PhD, Consultant
BIOPROCESS TECHNOLOGY CONSULTANTS, INC.
Ronald C. Branning,
Vice President Global Quality
Robert F. Dream, Vice President
H.D.R. COMPANY LTD.
Johanna Carmel Egan,
VGP Project Management
Girish Malhotra, President
Allan F. Pfitzenmaier, President
VECTECH PHARMA CONSULTANTS INC.
Susan Polizzotto, Manager,
R&D QA GMP Compliance
US SANOFI PASTEUR
Carlos Villalobos, Sr. Dir. Global Engineering
Richard G. Whitfield, Senior Director
Patrick Wong, Director of Global Engineering
BRISTOL-MYERS SQUIBB (BMS)